From Code to Confidence_

The Simple systems for busy IT pros to lose fat, gain energy, and lead with confidence.

You’re smart enough to scale systems. Now it’s time to scale yourself.

Optimize your fitness, mindset, and leadership like the high-performance machine you are.

What’s inside:

The 5 “debugs” to fix your energy leaks
Meal structuring that makes macros idiot-proof
The Triple 7 workout system for the hotel, home, or office
How to reprogram identity like you refactor code

Jacked Nerds

Operation Manual_

“From Code to Confidence – The Nerd’s Guide to Health, Energy, and a Super Hero Physique”

Designed for founders, engineers, and IT pros who don’t want to waste time on guesswork.

Download Free Guide_

About

Jacked Nerds_

We are engineers of transformation.

Founded by David Shay,

a proud husband, father of two, and a former tech founder whose journey has come full circle—from building high-performance software systems to now helping high-performing men rebuild themselves.

After scaling and exiting his IT company for a significant multiple, David knows firsthand what it takes to lead in the pressure-cooker world of tech.

The late nights.

The sedentary grind. The stress that never fully shuts off.

And the silent sacrifice that comes with trying to be everything for your business… while often losing yourself in the process.

He helps tech entrepreneurs, founders, and high-performance professionals optimize their fitness, discipline, and lifestyle_

so they can scale without burnout and lead without breaking down.

He doesn’t just coach. He codes better operating systems for your body and life.

Back end systems powered by Erin Alejandrino, a men’s lifestyle and performance coach.

Together Jacked Nerds was built for those who think in systems, automate success, and upgrade their lives.

OUR MISSION_

To help technical professionals optimize their health, sharpen their discipline, and become the strongest version of themselves— without sacrificing performance at work or at home.

THE PROCESS A.K.A.

The NerdFit Stack_

Build Habits Like You Build Systems

A Network-Based Approach to Habit Mastery

We don’t wing transformation—we engineer it.

This is the NerdFit System: A 5-stage behavioral loop that rewires your mind, optimizes your body, and reinforces your outcomes using the same logic that powers high-functioning networks.

Every action, environment, and emotion you experience is data.


It all gets routed to your Habit Gateway—the Switchboard.

This is your core processor. It filters inputs and determines whether a behavior aligns with your identity—or needs to be blocked.

  • If it’s aligned → routed into your Good Habit Loop
  • If it’s toxic → flagged and sent through your Firewall

Identity → Execution → Reward

  • Identity (Vision Server): Clarify who you are and how you act.

    “I’m someone who trains daily.”

    Make it Clear… write down specifically what you want and put a date to it.
  • Router (Cue Recognition): Detect and define your triggers.

    Make it Obvious… Put your cellphone on top of your running shoe’s and workout clothes next to the dog leash, when you turn the alarm off, there’s not guessing what to do next.
  • Execution (Behavior): Run the protocol. Simple. Repeatable.

    Make it Easy… prep your food and bring it with you. Period.
  • Reward (Reinforcement): Log the win, reinforce the loop.

    Make it Satisfying… celebrate with your favorite leisure activity ONLY when  you reach your goal, Fortnite or CoD anyone? 

This is how you create lasting habits and serious system upgrades!

Debug → Block → Interrupt

  • Debug (Mindset Antivirus): Make the craving unattractive.

    Make it Unappealing… start an office wager of who will walk everyday at lunch, whoever misses one day has to give up his office chair for a month!
  • Firewall (Cue Blocker): Remove the trigger from your path.

    Make it Invisible… ie: Get rid of the junkfood you keep in your office fridge.
  • Blocked Execution: Add friction to the action.

    Make it Difficult & Unsatisfying… Track and POST what you eat everyday publicly and commit to giving $100 to a charity, business or competitor that you DON’T support.

All results—good or bad—feed back into the system. This is how we continuously evolve your personal operating system. You don’t just build habits. You install permanent upgrades.

Accordion Image

is Jacked Nerds_

FOR YOU?

WE ARE FOR...

  • Entrepreneurs & Engineers who've optimized everything but themselves
  • Founders ready to lead from the front, not the fatigue
  • Nerds who want abs, not excuses
  • Dads who want to play with their kids, not pass out on the couch
  • Men who are tired of the bloat, burnout, and BS

WE ARE NOT FOR...

  • Those looking for shortcuts without sweat
  • Fitness bros without frameworks
  • Excuse-makers, time-wasters, or system-saboteurs

Your Body is Your New Operating System

Install the mindset. Deploy the workouts. Scale the results.

Download the Free Jacked Nerds Execution Manual

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